Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Sephora Co-founder Opens NY Beauty Startup - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

Sephora Co-founder Opens NY Beauty Startup

Author Image

By: Jamie Matusow

Editor-in-Chief

Targeting New York consumers who are showing a growing interest in sustainable and safe beauty products, Sephora co-founder and former Victoria’s Secret Beauty president Shashi Batra has leased 1,600 square feet of prime retail space at 9 Prince Street in Nolita for a startup called Credo. The brand’s first location opened on Fillmore Street in San Francisco in June 2015.
This will be the brand’s first New York City store, and is part of a national rollout that will include additional retail locations in Manhattan and other key markets.

Batra is an executive from the original team that launched Sephora in the U.S.; he partnered with Thor Retail Advisors to develop and execute a strategic plan for high profile retail growth.

Credo offers safe and sustainable artisan beauty products including natural and organic skin care and cosmetics brands such as Tata Harper, RMS Beauty, Fig + Yarrow, Ilia and Lily Lolo. 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters